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2023 Author: Alex Livingston | [email protected]. Last modified: 2023-11-26 11:39
The famous breed of Whiskas advertising cats belongs to that of British Shorthair. But why was this particular species chosen? Everything is very simple: the British Shorthair cat is associated with the ideal of the pet, becoming its symbol in the collective imagination: calm, balanced, with a sweet face and well-groomed fur. In watching the commercial, therefore, we intuitively project the effect of consuming this brand's food on our cat.
This feline is able to melt the heart of the most insensitive man for several reasons: both kittens and adult cats are equally attractive; they have a harmonic and proportional body structure; a short and dense coat, but with a plush texture that looks almost like a stuffed animal. In short, it is the perfect pet: handsome, calm and balanced, cheerful and very intelligent.
For the authors of the commercials for the “Whiskas” products, not only are fantastic kittens in demand all over Europe selected for shooting, but everything is thought out down to the smallest detail, even for the color of the animals.
According to marketers, the most beautiful cats are deliberately chosen to advertise and they must be tortoiseshell or silver tabby colored, since they are more effective in the television image and in photographs: they are pleasing to the human eye and do not cause unnecessary emotions. Because of this, the viewer not only focuses on the cat, but has a mental association that unites a beautiful animal with the food producer: and this is exactly what the brand is aiming for.
All these characteristics of the appearance give the opportunity to each owner to compare the cat in the advertisement with his pet. For this reason only the British Shorthair breed has been associated with the brand, other breeds are never used in the “Whiskas” advertising.
How to choose the characters for advertising?
The cats, which were "lucky" to become the face of the Whiskas brand, were taken from the German kennel " Silver Treasure ”Where the best representatives of the British Shorthair breed in Europe are traditionally bred. The cats of this kennel are used to shoot commercials and films and participate in international exhibitions.
Cinema and television successfully create fashion even for pets of a certain breed. Once upon a time, the Lassie and White Bima movies made collies and setters incredibly popular, today one of the most fascinating characters is the striped plush toy from the “Whiskas” commercial.
The representatives of these cats can have a great variety of colors, that of the "Whiskas" kitten is called " tabby silver black ”And features dark contrasting patterns on a light silver background, yellow or green eyes and a letter“M”of the same dark theme.
This color has three options:
- Striped or mackerel with thin brindle stripes;
- uneven with intermittent spots or streaks;
- marble with thick spiral stripes.
Looking closely at the Whiskas commercial, one realizes that kittens of all three coloring options are involved.
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